People and vehicle count
Know the exact flow of visitors in specific times, periods and acess points
Consumer profile
Better understand your demographic by charting the age and gender of the consumers.
Know the exact flow of visitors in specific times, periods and acess points
Better understand your demographic by charting the age and gender of the consumers.
Seed Analytics is unique. More than just a tool for analyzing charts and numbers, it can manage the performance indicators that depend on the cross reference of data. With SEED it is possible to articulate information from 3 sources in real time:
Physical data collection through our sensors in the business.
Use of information such as work force, sales and parking which would normally not be used.
Big Data. Information available online that can influence shopping behaviour such as traffic and climate conditions within the region.
Knowing the amount of people within your business in real time can allow you to identify opportunties and critical hot spots faster. You no longer have to wait for the register to close, or the monthly nubmers to come in to realize a result will not be satisfactory. The monitoring of information a more dynamic and precise management of results.
By counting the number of people in the store it is possible to identify the high and low sales hours within various time periods. With this information it is also possible to factor in how many customers left the store without making a purchase.
Visitor profile is na important indication to define retail strategy in diferent areas of management. Marketing, operations, product and brand all benefit from this tool that allows you to verify that the target audience is actually frequenting the strategic hot spots, products and services provided.
Analyzing the flow of people allows you to know the full potential of the store in terms of function and size of store. Knowing your average visitor volume you can better dimension your store, work force and product display.
With hot zone analysis it is possible to analyze the clients trajectory within the store, shopping mall or open space. Knowing the most valuable areas within your space allows you to position your products and determine the most effective and attractive layout.
Display audience analysis allows identification of the appeal it has towards people near the establishment. It is possible to know the age and gender of who the display attracts more and also who entered the store due to the displays appeal.
Know the actual audience for your midia spaces. Know the impact it caused and on how many people and what people were impacted by displays, banners, products, totems ,etc.
Facial recognition allows you to recognize customers through image.
OCR is a technology which reads letters and algorithms and can be utilized to control signs, containers, boxes among others. With this technology it is possible to monitor and recognize numericals with more speed and eficiency.